Digital materials

Through a series of social-first visuals, video content, and performance-driven formats, we translated the film’s message into everyday touchpoints, making participation feel immediate, accessible, and personal.

Print materials

Cinema print materials turned physical spaces into points of action, guiding audiences from awareness to ticket purchase, where every ticket directly contributed to the cause.

communication partner | rakuten viber

We partnered with Rakuten Viber, one of the most widely used communication platforms in Bulgaria. Through Viber, we created a dedicated community of nearly 10,000 members, supported by custom stickers, gems, in-app banners, and ongoing content. This allowed the campaign to move from a one-time interaction to an ongoing presence in people’s daily communication, strengthening the sense of belonging and collective action.