The Numbers

5,829,254 video views across Meta 9,836,817 impressions across all campaign channels 130,418 clicks across campaigns ~10,000 members in the Viber community 600 cinema screens at launch 200 AEDs installed in schools across Bulgaria Communities trained in first aid 14 Corporate screenings bringing the mission into workplaces

What Continues

Science says it takes only minutes to change the way we think.You just spent two, scrolling through this website. We hopeit was enough. Because this campaign was not only about defibrillators. It was about showing people that anyone can be a Giant. All it takesis a choice.

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A documentary built not just to tell a story, but to turn every viewer into part of the solution.

Media

Interview at Bulgarian National Television

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“There are always challenges, because the project is very large—over 200 hours of footage and around two years of work. We united around the goal of creating a film as a donation. It’s important that it gets watched, because in today’s fast-paced world, people make time to donate, but not the time to truly be inspired.”

Interview at Bulgarian National Television

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“A ‘giant’—that’s how Lazar Radkov refers to every person who has helped, and continues to help, ‘Caps for the Future’ over the years.”

Interview at Nova News

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“‘Giants’ is an idea that will not capitalize on the efforts of ‘Caps for the Future’ over the years, but will instead become another volunteer initiative that funds good causes.”

Interview at Zdravey, Bulgaria, Nova TV

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“We decided that we want all the money from ticket sales and revenues—regardless of where and how the film is screened—to go back into the campaign… for defibrillators in secondary schools in Bulgaria.”

Interview at EuroNews Bulgaria

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“Nowhere does the state manage things 100%. Volunteers are needed everywhere.”

Interview at Focus News

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“We want to provide defibrillators for over 600 schools – as is the case in many countries in Western Europe. Not because there are widespread cases of heart problems among students, but because these devices can save the lives of adults as well – teachers, parents, and visitors.”

Interview at Eurocom

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“The idea was not just to document a campaign, but to show how doing good changes the way people think. The film remains over time as an example that solidarity can build a better society.”

Campaign

The Problem

In the first 3 minutes after cardiac arrest, most people in Bulgaria can do nothing. There are no AEDs. No training. No second chances.

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Origin

Caps for the Future bottle cap campaign became Bulgaria's largest volunteer movement. And it needed to evolve into it’s next phase. So we stepped in.

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Idea

We didn't create another campaign. We created a feature-length documentary with a cause, and made every ticket an act of impact.

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Movement

From a closed premiere at Sofia Film Fest to a Gala Premiere in NDK, HALL 1 and 600 cinema screens nationwide, and then beyond, into schools, towns, and international stages.

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Impact

The film is still running. The funds are still moving. The AEDs are still being installed.

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“There are always challenges, because the project is very large—over 200 hours of footage and around two years of work. We united around the goal of creating a film as a donation. It’s important that it gets watched, because in today’s fast-paced world, people make time to donate, but not the time to truly be inspired.”

Interview at Bulgaria On Air

See more →

“A ‘giant’—that’s how Lazar Radkov refers to every person who has helped, and continues to help, ‘Caps for the Future’ over the years.”

Interview at Bulgarian National Television

See more →

“‘Giants’ is an idea that will not capitalize on the efforts of ‘Caps for the Future’ over the years, but will instead become another volunteer initiative that funds good causes.”

Interview at Nova News

See more →

“We decided that we want all the money from ticket sales and revenues—regardless of where and how the film is screened—to go back into the campaign… for defibrillators in secondary schools in Bulgaria.”

Interview at Zdravey, Bulgaria, Nova TV

See more →

“Nowhere does the state manage things 100%. Volunteers are needed everywhere.”

Interview at EuroNews Bulgaria

See more →

“We want to provide defibrillators for over 600 schools – as is the case in many countries in Western Europe. Not because there are widespread cases of heart problems among students, but because these devices can save the lives of adults as well – teachers, parents, and visitors.”

Interview at Focus News

See more →

“The idea was not just to document a campaign, but to show how doing good changes the way people think. The film remains over time as an example that solidarity can build a better society.”

Interview at Eurocom

See more →

A cause needed reach. A campaign needed depth. So we made a documentary.

“A ‘giant’—that’s how Lazar Radkov refers to every person who has helped, and continues to help, ‘Caps for the Future’ over the years.”

“‘Giants’ is an idea that will not capitalize on the efforts of ‘Caps for the Future’ over the years, but will instead become another volunteer initiative that funds good causes.”

“We decided that we want all the money from ticket sales and revenues—regardless of where and how the film is screened—to go back into the campaign… for defibrillators in secondary schools in Bulgaria.”

“Nowhere does the state manage things 100%. Volunteers are needed everywhere.”

“We want to provide defibrillators for over 600 schools – as is the case in many countries in Western Europe. Not because there are widespread cases of heart problems among students, but because these devices can save the lives of adults as well – teachers, parents, and visitors.”

“The idea was not just to document a campaign, but to show how doing good changes the way people think. The film remains over time as an example that solidarity can build a better society.”

The Problem

Origin

Idea

Movement

Impact

Explore

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“A ‘giant’—that’s how Lazar Radkov refers to every person who has helped, and continues to help, ‘Caps for the Future’ over the years.”

“‘Giants’ is an idea that will not capitalize on the efforts of ‘Caps for the Future’ over the years, but will instead become another volunteer initiative that funds good causes.”

“We decided that we want all the money from ticket sales and revenues—regardless of where and how the film is screened—to go back into the campaign… for defibrillators in secondary schools in Bulgaria.”

“Nowhere does the state manage things 100%. Volunteers are needed everywhere.”

“We want to provide defibrillators for over 600 schools – as is the case in many countries in Western Europe. Not because there are widespread cases of heart problems among students, but because these devices can save the lives of adults as well – teachers, parents, and visitors.”

“The idea was not just to document a campaign, but to show how doing good changes the way people think. The film remains over time as an example that solidarity can build a better society.”